![]() It is our view that the biggest challenge for purpose-oriented marketers today lies in isolating and quantifying the specific impact purpose makes on outcomes from that attributable to other brand activities. Janet Hull, director of marketing strategy at the IPA, said: "Opinions about brand purpose are not in scarce supply. The report explains that the IPA considers the effectiveness case study format, such as that used in the IPA Effectiveness Awards, appropriate for capturing and evaluating evidence that can enhance the brand purpose debate.Īnalysis of case studies containing purpose-style commitments and/or outcomes that have been entered into the IPA Effectiveness Awards since 2008 (including papers from Dove, Lifebuoy, Ella's Kitchen, Barclays, Volvo and Kenco) shows what efforts have already been made in this area – and what more can be done. Brands such as Guinness and John Lewis are part of organisations committed to purpose at a corporate level, but this has not played a significant part in advertising effectiveness. Choose whether to talk about it at all.Emphasise new learning and thinking about purpose, as practice in this area evolves fast.Make efforts to prove which, if any, elements of purpose marketing are long-term, defensible positions for the brand and less vulnerable to being imitated.What might have happened anyway with effective, non-purpose-related activities and similar levels of investment? ![]() Always ask what part of outcomes were driven by purpose itself and what were due to how purpose was translated into initiatives and creative messaging.Keep evidence centre-stage by investing in capturing and evaluating the full potential impact of the brand's purpose activities on all relevant measures, especially on non-financial outcomes.The IPA outlined the following five steps, which it said may help discussions move forward on the basis of a shared framework of wider and more robust evidence: It should communicate both an organising principle for action in the brand's present and an aspiration for its future, the IPA said. The IPA defines purpose as the reason a commercial brand exists beyond maximising profit, such as via positive effects for individuals, societies, or the environment. The report, published today (17 January), identifies five steps practitioners can take to enhance current brand purpose discussions. ![]() There needs to be more robust evidence around the effectiveness of brand purpose, according to a report by the Institute of Practitioners in Advertising.
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![]() ![]() ![]() In the end, I decided that a likely culprit was the rapid sequence of commands (possibly even overlapping?) through the OpenSprinkler API, so I added a 5 second delay to the rule as follows: rule "run front yard after running garden beds" When checking the OpenSprinkler interface after this happened, I discovered a weird thing on the display: the stations weren’t all just on or off - they were in a “Scheduled” state (I’ve tried to attach a screenshot here, but it didn’t work - I might try in a reply).Īfter using the OpenSprinkler app to send a “stop all stations” command (returning them all to the normal “off” state), I could once again turn on individual stations through the OH interface, but as soon as I triggered the rule at the start of this post, I got the OFF->ON->OFF behaviour again, along with the “Scheduled” state in the OpenSprinkler interface. Once this had happened, any attempt to turn on any station manually (through OH) would receive the same results - on, then back off again almost immediately. If I turned off the waterGardenBeds item, it would trigger the rule given above, but not with the expected results:ġ5:33:12.852 - Item 'waterGardenBeds' received command OFFġ5:33:12.853 - Item 'waterGardenBeds' predicted to become OFFġ5:33:12.854 - Item 'waterGardenBeds' changed from ON to OFFġ5:33:12.854 - Item 'gWateringStations' changed from ON to OFF through waterGardenBedsġ5:33:12.855 - Item 'waterFrontYard' received command ONġ5:33:12.856 - Item 'waterFrontYard' predicted to become ONġ5:33:12.856 - Item 'waterFrontYard' changed from OFF to ONġ5:33:12.857 - Item 'gWateringStations' changed from OFF to ON through waterFrontYardġ5:33:12.858 - Watering turned on - timer set for: 15 minutes.ġ5:33:16.360 - Item 'waterFrontYard' changed from ON to OFFġ5:33:16.361 - Item 'gWateringStations' changed from ON to OFF through waterFrontYardĪs you can see, the station that was meant to be turned on by the above rule did initially turn on, but then turned off again within a matter of seconds. I could then manually turn off that station, and manually turn on the first of the other stations - again, responding as expected:ġ5:32:36.709 - Item 'waterVeggiesLawn' received command OFFġ5:32:36.710 - Item 'waterVeggiesLawn' predicted to become OFFġ5:32:36.710 - Item 'waterVeggiesLawn' changed from ON to OFFġ5:32:36.711 - Item 'gWateringStations' changed from ON to OFF through waterVeggiesLawnġ5:32:51.092 - Item 'waterGardenBeds' received command ONġ5:32:51.093 - Item 'waterGardenBeds' predicted to become ONġ5:32:51.094 - Item 'waterGardenBeds' changed from OFF to ONġ5:32:51.094 - Item 'gWateringStations' changed from OFF to ON through waterGardenBedsġ5:32:51.095 - Watering turned on - timer set for: 15 minutes.after starting the system from fresh (originally on 3.1.0, but updated in my frustration to 3.2.0.M5), using an individual toggle switch in the OH interface to turn on (for example) the lawn watering would work as expected, and appear in the log as:ġ5:32:04.554 - Item 'waterVeggiesLawn' received command ONġ5:32:04.554 - Item 'waterVeggiesLawn' predicted to become ONġ5:32:04.556 - Item 'waterVeggiesLawn' changed from OFF to ONġ5:32:04.556 - Item 'gWateringStations' changed from OFF to ON through waterVeggiesLawnġ5:32:04.557 - Watering turned on - timer set for: 15 minutes.I have a separate rule to create a timer to turn the stations off a certain amount of time after they are turned on, but that was working fine. Item waterGardenBeds changed from ON to OFF Therefore, I had coded the following rule: rule "run front yard after running garden beds" The lawn and veggie beds station runs on different logic to the other two, but the other two I always want to run in sequence. I have three active stations on my OpenSprinkler - one that does a lawn and veggie beds, and two that do all the garden beds. However, in the hope of avoiding others having to follow in my footsteps, I hope posting this can be useful in fixing whatever is going on behind the scenes. However, I think I’ve figured out what was causing it - or at least how to cause it to misbehave and therefore how to avoid triggering the misbehaviour. I was tearing my hair out for a while this afternoon, because I had coded something that should have been super-simple, and suddenly my OpenSprinkler binding was behaving super weirdly. It's as simple as: 1) Choose the files you want to ZIP up. 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Hmmm, I guess I do kinda feel bad about poor little SpongeBob, all by his lonesome.ohh, ohh, it'll pass. A beautiful day of relaxing and pampering, with pay. Squidward: Well, Squidward, you've really outdone yourself this time. (sits on the cash register box) Today, I start living! (scene cuts to Squidward walking outside) SpongeBob: (hugging the cash register) I can't believe this is really happening. Squidward: You push the button and put the money inside. SpongeBob: You forgot to teach me how to use.the cash register. Squidward: I’ve got some very important boss-like errands to run. SpongeBob: But wait, if I'm running the register and the grill, what are you gonna do? You're gonna take the orders, then you're gonna make them! (puts his hat next to SpongeBob's hat) Squidward: You are! It's part of the promotion I mentioned earlier. SpongeBob: The cash register.wow! Squidward, who's gonna work the grill? Squidward: You get to run the cash register. 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Then the dime comes alive and goes down the drain with a wink) Noo! (grabs the dime in the drain) I got it, boy! (tries to take his hand out, but it's stuck in the drain) What the? It's stuck! You gotta help me, SpongeBob! Krabs: Me dime! (a dime rolls into the sink, but does not go down the drain. Krabs gets scared and throws the dimes in the air) Clear the way! (he runs into the kitchen and starts washing them off in the sink) No, no, no, don’t cry, little ones. (he opens his office door to find Squidward picking up the coins) What's going on out here? My babies! (runs up to Squidward and shoves him away) Get away, you barbarian! What have you done? Nice, clean money.soiled! (scoops up the coins in his hands) I'll take care of ya. Krabs: That sounds like me money dropping. Squidward: No! (register drawer shoots open, knocking Squidward out of the way. there's no customers!! There hasn't been one all day, and there isn't gonna be any! 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